Our concept for an Omega Espresso Bar logo started its life in familiar surroundings: a coffee shop. Doodles and squiggles began to form on a typical café napkin. Inked out with whatever was handy, we worked away on it as our vision became more clear, hand-crafting and resketching until we had a ‘look.’
A collage showing the progress from café napkin to vector graphic of Omega Espresso Bar’s freshly minted new logo, chock full of symbolism
The early iterations—even in their rough outline and form—point toward the logo’s now-fully realized state. They were messy and personal, reflective of so much here on Earth: just a drippy, sloppy coffee splash representing a circle of life. The divinely powerful and symbolic name “Omega” invades that space, bringing with it the hope of so much more. The dash of color reminds us of the potential of life and the energy tucked away inside a green coffee bean.
Yet, as our vision became stronger we desired to demonstrate it more powerfully in our logo.
At first it is difficult to loosen the grip on something born out of your heart, isn’t it? We gave the notion of changing our logo a great deal of thought and listened carefully to some people who understand the heart of OEB, and just happen to be super-wise and artistic too! Being willing to let go of our early thoughts gave us room to consider and implement even better ideas borne out of collaberation within our community of trusted ones—an important principle in each of our lives.
As we ponder Omega Espresso Bar’s mission we are reminded that it’s not just about the coffee. In fact, it’s always been about much, much more. Look closely at our new logo and you will notice the lovely form of a lady’s face, hopeful for her future.
She is delicate.
She is confident.
She exudes strength and peace.
She reflects the heart of our purpose as an organization.
The fruition of our logo is now complete, and stands calmly with Omega Espresso Bar’s newly-formed mission statement:
Empowering Women to Achieve Sustainable Life
